About Vivero Sports Apparel Co.
Designed by Local Entrepreneurs. Built for the Alpena Community.
The Vivero Family
Hi! We're Carlos and Shannon Vivero, the husband-and-wife team behind Vivero Sports Apparel Co. As long-time entrepreneurs in Alpena, Michigan, we've spent the last several years building businesses that serve our community. Like many entrepreneurs, we've had ideas that didn't work out and others that have grown into successful ventures, but every experience has taught us something valuable.
Today, I (Carlos) own and operate Vivero Industries, a digital marketing and web design agency helping businesses and organizations establish a strong online presence. and my wife (Shannon) is the owner and founder of Reborn Rescue, a local nonprofit dedicated to giving dogs a second chance through rescue, rehabilitation, and adoption, as well as providing animal-assisted services for people that suffer with substance use disorder and are in their journey to recovery.
Beyond our businesses, we're also proud parents of children who have been actively involved in Alpena's schools, extracurricular activities, and youth sports. As parents, we've spent countless hours on the sidelines, at tournaments, and supporting local programs. Along the way, we noticed something that inspired us to start a new venture.
Too often, team apparel and uniforms lacked creativity, quality, and a modern look. We knew local athletes, schools, and organizations deserved apparel they could wear with pride, without sacrificing affordability or dealing with a complicated ordering process. That's why we created Vivero Sports Apparel Co.
Our goal is simple: to provide custom uniforms and apparel that teams are excited to wear while making the ordering experience easy for coaches, parents, and organizations. From custom jerseys and spirit wear to school apparel and team merchandise, every design is created with pride, attention to detail, and a commitment to our local community.
We're proud to call Alpena home, and we're excited to help local athletes, schools, clubs, and organizations look their best both on and off the field.
Thank you for supporting another locally owned Alpena business. We look forward to being a part of your team's next season.